http://www.marketingvox.com Interactive marketing news: online advertising, social media, email, mobile, ecommerce, web analytics. en-us 2013-05-22T17:06:59Z This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site. http://feeds.marketingvox.com/~r/marketingvox/rss/~3/VHXnYC-WpTc/ Search: Google may have its cheerier case studies, but people spending big bucks on search advertising appear to be finding their costs per action going up under the new "enhanced campaigns" regime. The "enhancements" are essentially a net limiting of control Google has placed on its Adwords customers regarding their mobile and tablet campaigns. Mobile costs [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/VHXnYC-WpTc" height="1" width="1"/> 2013-05-22T12:01:59-05:00 http://www.marketingvox.com/enhanced-campaigns-enhancing-googles-revenue-at-expense-of-performance-uk-court-competitors-keywords-off-limits-052115/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink http://feeds.marketingvox.com/~r/marketingvox/rss/~3/EdttG4lfVPc/ Mobile: Yet another research source points to Apple's iOS dominating adspend, with about three quarters of mobile adspend conducted through the iPhone/iPad/iPod ecosystem. Oddly, although Android tablets have been proliferating, with some firms predicting Android market dominance in 2014, user behavior seems to be indicating something different. While Android phones show some adspend, the tablets appear [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/EdttG4lfVPc" height="1" width="1"/> 2013-04-22T10:38:59-05:00 http://www.marketingvox.com/android-tab-buyers-leave-store-disappear-likes-matter-but-less-so-on-google-bing-answers-malware-study-052090/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink