It's a brand new day

PR firm Edelman is exploring creative opportunities to connect clients. Edelman Studios, its new virtual arm, will pair emerging and professional talent with brands seeking engagement opportunities for traditional media and online.

Edelman Studios will develop content from producers, directors and screenwriters — which in turn get a chance to strut their stuff for major marketers, Advertising Age writes.

Expedia, Kraft's Philadelphia Cream Cheese, Butterball and Burger King are among Edelman Studios' debut clients.

The evolving PR firm launched a mobile arm late last year.